The New-Baby Save — Personalised Boucle & Strawberry Gift Box

The baby arrived, the group chat went wild, and you still haven't sent anything. This is the fix — and it's a personalised one, which officially counts as "thoughtful since day one".

A soft-as-anything boucle romper embroidered with baby's name, a strawberry wrap, tiny fur slippers and a handwritten note, packed in a box that photographs beautifully for the inevitable thank-you story.

Who it saves: new aunties, godparents-elect, colleagues of new parents, and anyone who said "aww congrats!!" six weeks ago and then blacked out.

Note: personalised means made for them — allow a few extra days. Order it now, send our printable "it's on its way" card today, and take full credit.